Newsletters
Talk to any marketer these days and you’ll be told the same thing: You need an email list and you need to work hard at building that list.
Part of building a successful list is sending regular email newsletters. The purpose of an email newsletter is to give those on your list updates pertaining to your business, products, and services. However, it’s not something that’s generally used for a hard sell. An email newsletter should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.
BayCreative can help you develop and deploy effective newsletters that educate your target audiences, and gets them to take action.
"BayCreative developed a newsletter for our executive team that enabled us to more effectively communicate value and keep everyone well-informed and current."
Katie Kaiser
Vice President
Serent Capital
Salesforce
Industry: SaaS/Technology
Format: Internal Newsletter to Sales Team ("SuperFans" Sales Program)
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Serent Capital
Industry: Private Equity/Financial Services
Format: HRs Newsletter to Management Team on Status of Executive Hires.
Cisco
Industry: Networking/Technology
Format: Long-Format Newsletter
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Hacienda
Industry: Commercial Real Estate
Format: Monthly Newsletter to Building Tenants, Developers and Brokers.
Big Switch Networking
Industry: Networking/Technology
Format: Monthly Company Newsletter.
Grey Heller
Industry: Professional Services
Format: Combination Holiday Greeting e-Card and Company Newsletter as a "Year in Review."
Eloqua
Industry: SaaS/Technology
Format: Monthly Company Newsletter.
MessageMedia
Industry: SMS/Communications
Format: Monthly Company Newsletter with Focus on the CTA ("14 Day Free Trial.")
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