Messaging Frameworks
Branding and messaging is at the root of a company’s marketing effort. At BayCreative, our “marketing department in a box” approach for branding and messaging is to bring the best practices and procedures of larger firms to a scale that works for any sized business.
A well-drafted messaging framework, can help you do a couple of things including:
- Increasing productivity by removing approvals on every website change, sales deck or asset;
- Empowering your team to have more control and consistency of what's said about your company;
- Aligning your team around your core persona, brand pillars, and overall mission; and,
- Mapping key features to the promises you’ve made to end-users
Just like all aspects of your company continue to evolve over time, messaging is no exception.
"BayCreative lent a level of professionalism to our messaging, our collateral, and our training that we wouldn’t have had."
Hendrix Bodden
Chief Executive Officer
Grey Heller
Cisco
Industry: Networking/Technology
Format: New Sales Model Messaging Framework for the Advanced Technology Services.
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Enverus
Industry: Software, Consulting and Data for the Energy Industry
Format: Company's Messaging Framework.
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ServiceNow
Industry: SaaS/Technology
Format: New Messaging Framework for the ServiceNow Expert Services Offering.
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Experian
Industry: Financial Services; FinTech
Format: Full Messaging Framework Including by Persona, Buyer Journey and Overcoming Objections.
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Validant
Industry: Professional Services
Format: Brand Architecture and Messaging.
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Olander
Industry: Fasteners/Distribution
Format: Company Messaging Framework
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Red Team Thinking
Industry: Professional Services
Format: Company Messaging Framework.
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AuriQ
Industry: Data Analytic
Software ("Big Data")
Format: Company Messaging Framework.
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NS Tech
Industry: Hardware/Technology
Format: 25-, 50- and 100-Word Elevator Pitches.
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Grey Heller
Industry: Professional Services
Format: Services Company Messaging Framework.
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OneSource Virtual
Industry: SaaS/Financial Services
Format: Division of Company's Messaging Framework.
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SiFive
Industry: Semiconductors
Format: Company's Messaging Framework.
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