Competitive Intelligence and Market Research

A winning strategy is almost always built on top of thorough understanding. This means an honest self inventory as well as a deep look into your competitors and the market landscape. Through qualitative and quantitative research you can gain a better understanding of what your audience is looking for, how your competitive differentiators set you apart and where your best opportunities lie.

  • Buyer persona research
  • Customer journey mapping
  • Competitor and customer profiles
  • Win/loss analysis
  • Message stress testing
  • Voice-of-customer research
  • Market landscape analysis
  • Product validation
  • Competitive pricing and marketing analysis

"BayCreative conducted extensive direct research to our brokers, tenants and building developers. The results formed the foundation for our brand refresh and marketing strategy."

James Paxson 
General Manager
Hacienda Business Park Owner's Association

Agilysys

Industry: SaaS/Technology
Format: 109-Page Intelligence Report Covering Six of Our Client's Competitors.

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Hacienda

Industry: Commercial Real Estate
Format: Direct Market Research Findings.

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Bizagi

Industry: SaaS/Technology
Format: 40-Page Health Care Industry Overview with Use Cases. 

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BayCreative

Industry: Any
Format: This is a sample questionnaire we use for in-depth persona profiling (market research study.)

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