Campaign Concepts
So you want to send some emails, maybe invest in some online ads or a promoted YouTube video. Whether you are considering traditional marketing channels or their digital counterparts what will set your campaign apart is a strong concept that captures the attention of your target audience.
Developing the right concept for your campaign is a critical first step. It focuses your efforts and helps ensure that your marketing efforts all tie back to a central theme. A theme which will create urgency and an emotional reaction in your prospects.
"The campaign concepts BayCreative delivered exceeded everyone's expectations. They formed the foundation for a very successful integrated campaign across multiple marketing channels."
Julia Mitchell
Sr. Campaign Manager
Western Digital
SiFiveĀ "Modern" Campaign Concept (Brand Refresh)
Motorola "Moto Guru" Campaign Concept
Western Digital "Every. Bit. Ever." Campaign Concept
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